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05/02/2003 POLYNESIAN AIRLINES CONFIDENT WITH NIUE MARKET
The direct flight from Auckland to Niue of Polynesian Airlines which started at the end of October last year is becoming popular with tourists visiting Niue on holiday or just visiting friends and families. The flights was actually a diversion of some of the airline's flights from Auckland to Samoa. The strong demand for airline seats is causing Polynesian Airlines to think about adding more flights to the Niue route. Polynesian Airlines is flying to Niue under a five years arrangement, with some help from the New Zealand Government.
Tourist traffic to Niue need to build up constantly in order to keep Polynesian Airlines happy to keep on flying to Niue. The number of non-Niuean tourists may take a while to build up. Therefore an estimated 21,000 Niueans now living overseas should have at least 2,000 of them returning home to Niue each year as tourists to help contribute to the economy of the country. It is seen that this is the best way overseas Niueans can help their country. This model should be utilised by Niue to receive some benefits from its overseas citizens as the era of the "remittances economy" is no longer significant in Niue, compared to its neighbours Samoa and Tonga. Studies commissioned by the International Monetrary Fund(IMF) found that Niueans are sending more money overseas then what they receive. This model involves Niueans migrating overseas for education and employment, once well established, return back as tourists and help contribute to the economy of the country. Some can return back and set up their businesses with their own capital. The ultimate goal of this model is for overseas Niueans to become successful entrepreneurs with strong links to other business structures. At this stage the level of Niuean business calibre overseas is very minimal, Niueans need to become more active in this arena.
(Source: NBN, 2003)
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